{"id":25,"date":"2019-08-08T16:17:27","date_gmt":"2019-08-08T14:17:27","guid":{"rendered":"https:\/\/www.leonex.de\/blog\/?page_id=25"},"modified":"2025-02-12T14:16:59","modified_gmt":"2025-02-12T13:16:59","slug":"leonex-blog-home","status":"publish","type":"page","link":"https:\/\/www.leonex.de\/blog\/","title":{"rendered":"LEONEX Blog Home"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_small\"><\/div><div class=\"w-grid us_grid type_grid layout_280 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_280 .w-grid-item-h{}.layout_280 .usg_hwrapper_1{color:#333333!important;background:#f5f5f5!important;margin-right:10%!important;padding-top:6%!important;padding-bottom:6%!important}.layout_280 .usg_vwrapper_1{width:48%!important;margin-left:6%!important;margin-right:0!important}.layout_280 .usg_post_image_1{width:50%!important;margin-left:7%!important;margin-right:-11%!important}.layout_280 .usg_post_title_1{font-weight:700!important;line-height:1.2!important}.layout_280 .usg_post_content_1{font-size:0.9rem!important}@media (min-width:601px) and (max-width:1024px){.layout_280 .usg_post_title_1{font-weight:700!important;font-size:22px!important;line-height:1.2!important}}@media (max-width:600px){.layout_280 .usg_hwrapper_1{margin-left:0!important;margin-right:0!important;padding-top:0!important;padding-bottom:0!important}.layout_280 .usg_vwrapper_1{width:86%!important;margin:7% 7% 5% 7%!important}.layout_280 .usg_post_image_1{width:100%!important;margin-left:0!important;margin-right:0!important}.layout_280 .usg_post_title_1{font-weight:700!important;font-size:22px!important;line-height:1.5!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-631 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-online-marketing category-websites tag-bfsg tag-content tag-digitale-barrierefreiheit tag-e-commerce tag-inklusion tag-online-shop tag-seo tag-ui tag-ux tag-wcag\" data-id=\"631\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_center wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-hwrapper usg_hwrapper_2 align_left valign_top\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-22 term-online-marketing\" href=\"https:\/\/www.leonex.de\/blog\/category\/online-marketing\/\"><span class=\"w-btn-label\">Online-Marketing<\/span><\/a><a class=\"w-btn us-btn-style_3 term-21 term-websites\" href=\"https:\/\/www.leonex.de\/blog\/category\/websites\/\"><span class=\"w-btn-label\">Websites<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_2 entry-date published\" datetime=\"2025-09-05T10:00:00+02:00\">5. September 2025<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/websites\/digitale-barrierefreiheit-die-5-haeufigsten-fehler-und-wie-sie-diese-erfolgreich-vermeiden-koennen\/\">Digitale Barrierefreiheit: Die 5 h\u00e4ufigsten Fehler und wie Sie diese erfolgreich vermeiden k\u00f6nnen<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p>H\u00e4ufige Fehler wie fehlende Alternativtexte oder schlechte Farbkontraste k\u00f6nnen die Barrierefreiheit Ihrer Website stark einschr\u00e4nken. Durch die richtige Anwendung der WCAG-Richtlinien und regelm\u00e4\u00dfige Tests stellen Sie sicher, dass Ihre Seite f\u00fcr alle Nutzer:innen zug\u00e4nglich bleibt und keine wichtigen Zielgruppen ausschlie\u00dft.<\/p>\n<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/websites\/digitale-barrierefreiheit-die-5-haeufigsten-fehler-und-wie-sie-diese-erfolgreich-vermeiden-koennen\/\" aria-label=\"Digitale Barrierefreiheit: Die 5 h\u00e4ufigsten Fehler und wie Sie diese erfolgreich vermeiden k\u00f6nnen\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2025\/09\/digitale-barrierefreiheit.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Tastatur mit blauen Tasten, die Symbole f\u00fcr Barrierefreiheit darstellen: Rollstuhl, H\u00f6rger\u00e4t und Blindenstock\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:17,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;280&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;agenturleben&quot;,&quot;e-commerce&quot;,&quot;hosting_security&quot;,&quot;online-marketing&quot;,&quot;software&quot;,&quot;websites&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;post&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_278 cols_2 preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:2rem;\" data-filterable=\"true\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_278 .w-grid-item-h{}.layout_278 .usg_post_image_1{margin-bottom:1rem!important}.layout_278 .usg_post_title_1{font-weight:600!important;font-size:24px!important;line-height:30px!important;margin-bottom:0.5rem!important}.layout_278 .usg_hwrapper_1{color:#999999!important;font-size:0.9rem!important;margin-bottom:20px!important}.layout_278 .usg_post_content_1{margin-top:0.5rem!important}.layout_278 .usg_btn_1{margin-top:1.5rem!important}@media (min-width:601px) and (max-width:1024px){.layout_278 .usg_post_title_1{font-weight:600!important;font-size:20px!important;line-height:26px!important;margin-bottom:0.5rem!important}}@media (max-width:600px){.layout_278 .usg_post_title_1{font-weight:600!important;font-size:22px!important;line-height:30px!important;margin-top:1.2rem!important;margin-bottom:0.5rem!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-612 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-online-marketing tag-ai tag-artificial-intelligence tag-e-commerce tag-ki tag-online-shop\" data-id=\"612\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-veraendert-den-e-commerce-warum-shops-ohne-pim-system-im-e-commerce-unsichtbar-werden\/\">KI ver\u00e4ndert den E-Commerce \u2013 Warum Shops ohne PIM-System im E-Commerce unsichtbar werden<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-veraendert-den-e-commerce-warum-shops-ohne-pim-system-im-e-commerce-unsichtbar-werden\/\" aria-label=\"KI ver\u00e4ndert den E-Commerce \u2013 Warum Shops ohne PIM-System im E-Commerce unsichtbar werden\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2025\/06\/mai_leonex_ki_ecommerce_pim_einfuehrung.png\" class=\"attachment-large size-large wp-post-image\" alt=\"KI Roboter analysiert PIM Datenstruktur, daneben Online Shopping Symbol auf Mobiltelefon\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-22 term-online-marketing\" href=\"https:\/\/www.leonex.de\/blog\/category\/online-marketing\/\"><span class=\"w-btn-label\">Online-Marketing<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2025-06-05T12:58:44+02:00\">5. Juni 2025<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Der E-Commerce steht vor einem fundamentalen Wandel: K\u00fcnstliche Intelligenz (KI) \u00fcbernimmt zunehmend die Steuerung von Produktempfehlungen und Kaufentscheidungen. Mit der Einf\u00fchrung neuer Shopping-Funktionen in ChatGPT durch OpenAI k\u00f6nnen Nutzer nun direkt im Chat personalisierte Produktempfehlungen erhalten, inklusive Bilder, Preise, Bewertungen und Kauf-Links. Diese Entwicklungen markieren den \u00dcbergang zu einem agentischen E-Commerce, in dem KI-Systeme autonom agieren und den traditionellen Online-Shop umgehen.<\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-veraendert-den-e-commerce-warum-shops-ohne-pim-system-im-e-commerce-unsichtbar-werden\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-604 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-online-marketing tag-ai tag-artificial-intelligence tag-e-commerce tag-ki tag-online-shop\" data-id=\"604\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-im-e-commerce-das-ist-heute-schon-moeglich\/\">KI im E-Commerce \u2013 Das ist heute schon m\u00f6glich<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-im-e-commerce-das-ist-heute-schon-moeglich\/\" aria-label=\"KI im E-Commerce \u2013 Das ist heute schon m\u00f6glich\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2025\/05\/mai_leonex_blog_ki_im_e-commerce-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Roboter auf Mobiltelefon mit Shopping-T\u00fcte in der Hand\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-22 term-online-marketing\" href=\"https:\/\/www.leonex.de\/blog\/category\/online-marketing\/\"><span class=\"w-btn-label\">Online-Marketing<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2025-05-02T20:36:18+02:00\">2. Mai 2025<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Der Einsatz von K\u00fcnstlicher Intelligenz (KI) hat in den letzten Jahren in vielen Bereichen des Lebens zunehmend an Bedeutung gewonnen. Besonders im E-Commerce hat KI das Potenzial, die Art und Weise, wie Unternehmen mit ihren Kunden interagieren und ihre Prozesse gestalten, grundlegend zu ver\u00e4ndern. Unternehmen, die mit E-Commerce-Systemen wie Magento, Shopify und Shopware arbeiten, k\u00f6nnen heute schon von einer Vielzahl an KI-gest\u00fctzten Funktionen profitieren, die den Verkaufsprozess optimieren und das Kundenerlebnis verbessern.<\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/ki-im-e-commerce-das-ist-heute-schon-moeglich\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:8,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;prev&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;278&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;agenturleben&quot;,&quot;e-commerce&quot;,&quot;hosting_security&quot;,&quot;online-marketing&quot;,&quot;software&quot;,&quot;websites&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;post__not_in&quot;:[631],&quot;posts_per_page&quot;:&quot;2&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;post&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_huge\"><\/div><div class=\"w-grid us_grid type_grid layout_278 cols_3 preload_style_spinner\" id=\"us_grid_3\" style=\"--columns:3;--gap:1.5rem;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_3{--columns:2!important}}@media (max-width:600px){#us_grid_3{--columns:1!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-592 post type-post status-publish format-standard has-post-thumbnail hentry category-hosting_security tag-dkim tag-dmarc tag-e-mail tag-e-mail-sicherheit tag-spf tag-spoofing\" data-id=\"592\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/hosting_security\/spf-dkim-amp-dmarc-e_mail_authentifizierung\/\">SPF, DKIM &amp; DMARC: E-Mail Authentifizierung<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/hosting_security\/spf-dkim-amp-dmarc-e_mail_authentifizierung\/\" aria-label=\"SPF, DKIM &amp; DMARC: E-Mail Authentifizierung\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2025\/02\/mai_leonex_blog_spf_dkim_dmarc_e_mail.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Bild einer Tastatur mit hervorgehobener Taste mit Briefumschlag darauf\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><a class=\"w-btn us-btn-style_3 term-102 term-hosting_security\" href=\"https:\/\/www.leonex.de\/blog\/category\/hosting_security\/\"><span class=\"w-btn-label\">Hosting &amp; Security<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2024-01-18T14:10:56+01:00\">18. Januar 2024<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>SPF, DKIM und DMARC sind essenzielle E-Mail-Authentifizierungsstandards zum Schutz vor Spoofing und zur Sicherstellung der sicheren Zustellung von E-Mails. Ab dem 1. Februar 2024 verlangen Google Mail und Yahoo deren Implementierung f\u00fcr ausgehende E-Mails.<\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/hosting_security\/spf-dkim-amp-dmarc-e_mail_authentifizierung\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-502 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-online-marketing category-software category-websites tag-ga4 tag-google-analytics-4 tag-online-marketing tag-webanalyse\" data-id=\"502\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/online-marketing\/google-analytics-4-was-kann-die-neue-property-und-zu-wann-sollte-ich-mein-tracking-umstellen\/\">Google Analytics 4 \u2013 Was kann die neue Property und zu wann sollte ich mein Tracking umstellen?<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/online-marketing\/google-analytics-4-was-kann-die-neue-property-und-zu-wann-sollte-ich-mein-tracking-umstellen\/\" aria-label=\"Google Analytics 4 \u2013 Was kann die neue Property und zu wann sollte ich mein Tracking umstellen?\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2023\/01\/leonex_internet_gmbh_blog_title.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-22 term-online-marketing\" href=\"https:\/\/www.leonex.de\/blog\/category\/online-marketing\/\"><span class=\"w-btn-label\">Online-Marketing<\/span><\/a><a class=\"w-btn us-btn-style_3 term-24 term-software\" href=\"https:\/\/www.leonex.de\/blog\/category\/software\/\"><span class=\"w-btn-label\">Software<\/span><\/a><a class=\"w-btn us-btn-style_3 term-21 term-websites\" href=\"https:\/\/www.leonex.de\/blog\/category\/websites\/\"><span class=\"w-btn-label\">Websites<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2023-01-24T15:41:46+01:00\">24. Januar 2023<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Bei Google Analytics 4 handelt es sich um die neue Version des Webanalyse-Tools von Google, welches am 14. Oktober 2019 live gegangen ist. Nach dem vorangegangenen Launch der Google Analytics App + Web Property in der Beta-Version, stand Ende 2019 fest, dass das bisher bekannte \u201eUniversal Analytics\u201c durch Google Analytics 4 abgel\u00f6st wird. <\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/online-marketing\/google-analytics-4-was-kann-die-neue-property-und-zu-wann-sollte-ich-mein-tracking-umstellen\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-469 post type-post status-publish format-standard has-post-thumbnail hentry category-agenturleben tag-agenturleben tag-leonexintern tag-maigroup\" data-id=\"469\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-als-teil-der-mai-group-das-sommerevent-in-berlin\/\">LEONEX als Teil der MAI Group &#8211; Das Sommerevent in Berlin<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-als-teil-der-mai-group-das-sommerevent-in-berlin\/\" aria-label=\"LEONEX als Teil der MAI Group &#8211; Das Sommerevent in Berlin\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2022\/10\/TEAMEVENT-BERLIN-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><a class=\"w-btn us-btn-style_3 term-17 term-agenturleben\" href=\"https:\/\/www.leonex.de\/blog\/category\/agenturleben\/\"><span class=\"w-btn-label\">Agenturleben<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2022-09-30T15:33:00+02:00\">30. September 2022<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Die Unternehmensgruppe MAI Group wurde im November 2021 gegr\u00fcndet und besteht derzeit aus 7 Unternehmen der Digital-Branche. Mit einigen Kollegen der anderen Unternehmen innerhalb der Gruppe arbeiten wir bereits seit einigen Monaten an gro\u00dfen Kundenprojekten. Man kennt sich also bereits durch Video-Calls und anderen Meetings. Das ganz gro\u00dfe Kennenlernen fand aber nun Ende September in Berlin statt. <\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-als-teil-der-mai-group-das-sommerevent-in-berlin\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-309 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-online-marketing category-software category-websites tag-digitalisierung tag-e-commerce tag-foerderprogramm tag-online-marketing tag-softwareentwicklung tag-website\" data-id=\"309\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/foerderprogramme-fuer-die-digitalisierung-mit-70-prozent-zuschuss\/\">F\u00f6rderprogramme f\u00fcr die Digitalisierung in der Corona-Krise \u2013 mit bis zu 70% Zuschuss!<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/foerderprogramme-fuer-die-digitalisierung-mit-70-prozent-zuschuss\/\" aria-label=\"F\u00f6rderprogramme f\u00fcr die Digitalisierung in der Corona-Krise \u2013 mit bis zu 70% Zuschuss!\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-f\u00f6rderprogramme-nrw-bund-corona-krise-1024x684.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-f\u00f6rderprogramme-nrw-bund-corona-krise-1024x684.jpg 1024w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-f\u00f6rderprogramme-nrw-bund-corona-krise-300x200.jpg 300w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-f\u00f6rderprogramme-nrw-bund-corona-krise.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-22 term-online-marketing\" href=\"https:\/\/www.leonex.de\/blog\/category\/online-marketing\/\"><span class=\"w-btn-label\">Online-Marketing<\/span><\/a><a class=\"w-btn us-btn-style_3 term-24 term-software\" href=\"https:\/\/www.leonex.de\/blog\/category\/software\/\"><span class=\"w-btn-label\">Software<\/span><\/a><a class=\"w-btn us-btn-style_3 term-21 term-websites\" href=\"https:\/\/www.leonex.de\/blog\/category\/websites\/\"><span class=\"w-btn-label\">Websites<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2021-01-13T13:00:00+01:00\">13. Januar 2021<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>In der Corona-Krise werden Unternehmen auf den Pr\u00fcfstand gestellt und Schw\u00e4chen aufgedeckt. Bund und L\u00e4nder bieten interessante F\u00f6rderprogramme, um Unternehmen bei der Digitalisierung zu unterst\u00fctzen. Doch welche F\u00f6rderprogramme lohnen sich?<\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/foerderprogramme-fuer-die-digitalisierung-mit-70-prozent-zuschuss\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-360 post type-post status-publish format-standard has-post-thumbnail hentry category-agenturleben tag-agenturleben tag-buero tag-bueroeinrichtung tag-interior-design tag-raeumlichkeiten\" data-id=\"360\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-office-interior-ein-einblick-in-unsere-raumlichkeiten\/\">LEONEX Office Interior &#8211; Ein Einblick in unsere R\u00e4umlichkeiten<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-office-interior-ein-einblick-in-unsere-raumlichkeiten\/\" aria-label=\"LEONEX Office Interior &#8211; Ein Einblick in unsere R\u00e4umlichkeiten\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-blog-interior-design-einblick-in-die-r\u00e4umlichkeiten-titelbild-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-blog-interior-design-einblick-in-die-r\u00e4umlichkeiten-titelbild-1024x683.jpg 1024w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-blog-interior-design-einblick-in-die-r\u00e4umlichkeiten-titelbild-300x200.jpg 300w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-blog-interior-design-einblick-in-die-r\u00e4umlichkeiten-titelbild.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><a class=\"w-btn us-btn-style_3 term-17 term-agenturleben\" href=\"https:\/\/www.leonex.de\/blog\/category\/agenturleben\/\"><span class=\"w-btn-label\">Agenturleben<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2020-10-05T14:58:07+02:00\">5. Oktober 2020<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Damit sich unsere mittlerweile \u00fcber 40 Mitarbeiter auf der Arbeit wohlf\u00fchlen, legen wir viel Wert auf Dekoration und Design. Wir geben einen Einblick in unsere R\u00e4umlichkeiten.<\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/agenturleben\/leonex-office-interior-ein-einblick-in-unsere-raumlichkeiten\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-323 post type-post status-publish format-standard has-post-thumbnail hentry category-e-commerce category-software tag-e-commerce tag-erp-system tag-magento tag-online-shop tag-shopware tag-warenwirtschaft\" data-id=\"323\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 color_link_inherit\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/welche-warenwirtschaft-erp-system-passt-zu-shopware-und-magento\/\">Welche Warenwirtschaft \/ ERP-System passt zu Shopware und Magento<\/a><\/h2><div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/welche-warenwirtschaft-erp-system-passt-zu-shopware-und-magento\/\" aria-label=\"Welche Warenwirtschaft \/ ERP-System passt zu Shopware und Magento\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-warenwirtschaft-erp-system-w\u00e4hlen-magento-shopware-1024x684.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-warenwirtschaft-erp-system-w\u00e4hlen-magento-shopware-1024x684.jpg 1024w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-warenwirtschaft-erp-system-w\u00e4hlen-magento-shopware-300x200.jpg 300w, https:\/\/www.leonex.de\/blog\/wp-content\/uploads\/2020\/06\/leonex-internet-blog-warenwirtschaft-erp-system-w\u00e4hlen-magento-shopware.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><div class=\"w-post-elm-list\"><a class=\"w-btn us-btn-style_3 term-20 term-e-commerce\" href=\"https:\/\/www.leonex.de\/blog\/category\/e-commerce\/\"><span class=\"w-btn-label\">E-Commerce<\/span><\/a><a class=\"w-btn us-btn-style_3 term-24 term-software\" href=\"https:\/\/www.leonex.de\/blog\/category\/software\/\"><span class=\"w-btn-label\">Software<\/span><\/a><\/div><\/div><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2020-06-22T12:49:17+02:00\">22. Juni 2020<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\"><p>Es ist Zeit, eine Warenwirtschaft einzuf\u00fchren. Doch welches ERP-System passt zum aktuellen Shopsystem? Wir geben Empfehlungen zur Auswahl der richtigen Warenwirtschaft f\u00fcr Magento oder Shopware und kl\u00e4ren, ob vielleicht auch die bestehende Warenwirtschaft eingesetzt werden kann. <\/p>\n<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/www.leonex.de\/blog\/e-commerce\/welche-warenwirtschaft-erp-system-passt-zu-shopware-und-magento\/\"><span class=\"w-btn-label\">Weiterlesen<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:3,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;3&quot;,&quot;exclude_items&quot;:&quot;prev&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;278&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;agenturleben&quot;,&quot;e-commerce&quot;,&quot;hosting_security&quot;,&quot;online-marketing&quot;,&quot;software&quot;,&quot;websites&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;post__not_in&quot;:[631,612,604],&quot;posts_per_page&quot;:&quot;6&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;post&quot;,&quot;us_grid_ajax_index&quot;:3,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:3,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Viele Start-Ups aber auch mittelst\u00e4ndische Unternehmen stehen vor der Herausforderung, dass sie eine Warenwirtschaft einf\u00fchren m\u00fcssen. Ein h\u00e4ufiger Grund ist, dass die bestehende Warenwirtschaft nicht flexibel genug ist f\u00fcr die Anforderungen im E-Commerce ist. Dies trifft vor allem dann zu, wenn ein klassisches B2B Unternehmen&nbsp;nun auch Produkte im B2C anbieten m\u00f6chte. Hier sinkt der durchschnittliche...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEONEX Blog Home - MAI leonex | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leonex.de\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEONEX Blog Home - MAI leonex | Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leonex.de\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"MAI leonex | Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T13:16:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.leonex.de\\\/blog\\\/\",\"url\":\"https:\\\/\\\/www.leonex.de\\\/blog\\\/\",\"name\":\"LEONEX Blog Home - 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